I'm studying HCI and the focus for persona creation on my course is resolutely that personas should be derived from user research data. I also attended adaptive path's uxintensive last year and the user research day was also in this camp. However recently I have had a few conversations with people who seem to suggest that its ok to 'make them up'.
Does anyone have any guidence as to when's best to go with whichever technique - or does it simply come down to budget and time constriants?
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