Monday, November 20, 2017

Is it bad practice to make people fill out forms to download company whitepapers?


Its useful for the company to know name/email/company of the person requesting the download but isn't it more of a barrier that is not good for UX and puts people off?



Answer



That depends. Which is greater: the company's motivation to get people to read whitepapers in which they are not that interested in? Or the user's motivation to read the company's whitepapers which are highly recommended must-reads?


The difficulty or inconvenience of the barrier must be appropriate to the motivation of the user and the value of what is behind the barrier.


With regard to the UX topic: filling out forms is, generally speaking, crappy user experience, regardless, and you know it.


If the material really is valuable, though, I would not mind. Say some renowned author suddenly makes a free electronic copy of a 25 year old classic textbook available on his website in PDF, and he only requests that you grace the guestbook with your johnny@walker.com. How could anyone object.


No comments:

Post a Comment

technique - How credible is wikipedia?

I understand that this question relates more to wikipedia than it does writing but... If I was going to use wikipedia for a source for a res...