Thursday, November 9, 2017

designers - How can I provide better direction for how I want my logo to look?


I want a logo that really jumps out at you. I am much less interested in brand identity etc. I just want it to be memorable. It also has to be the centerpiece around which I will "wrap" my trucks.


Every designer I have received samples from just doesn't seem to deliver on what I'm looking for. They all do variants of the same and none of them seem to hear me and take big risks. I don't want to tell them what I want as I am not a designer.


How can I encourage them to really push the boundaries and produce a colorful, humorous, memorable logo? What can I say or do?




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