Saturday, June 30, 2018

branding - Should a logo contain stock images?


My wife recently got a logo designed for her new business, by a professional branding company. It went through several stages of approval, getting the logo just right, however, when she went on to the next stage of the process (creating the social media pages) she was asked to find some stock images to use for the banners.


While doing so, she found her "logo" was taken exactly from an existing stock image. The only modification done was to add a little bit of color and her business name.


I don't know the proper etiquette for this situation is. Is it bad that her logo is a stock image and if so, is it too late in the process to request a change (note they claim to allow unlimited revisions but I'm not sure if that applies once we "accept" the design).


Stock Image: http://www.shutterstock.com/pic-198375233/stock-vector-vector-silhouette-of-people-with-dog-on-a-white-background.html?src=yOIJwdwdTHfxKWRIUC_xWQ-1-3


Logo: Logo



Answer




As others have said, it's poor practice as a designer and I would personally be very unhappy. And there may very well be legal issues.


The use of shutterstock images for a logo has been discussed here.


The image on shutterstock says:



Copyright: majivecka



This is from the shutterstock license:



YOU MAY NOT:


i. Use Visual Content other than as expressly provided by the license you purchased with respect to such Visual Content.



...


vii. Use any Visual Content (in whole or in part) as a trademark, service mark, logo, or other indication of origin, or as part thereof.



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