Friday, June 15, 2018

typography - Is there research on the preference of sans-serif fonts in printed text for Western European countries?


According to an answer on: How are Serif and Sans-serif fonts different, and when should one use one over the other?



For print, in the U.S., body copy is usually set in serif, while in Europe it's set in sans serif, and that readers in the various regions are trained to that.



Linotype Helvetica is the standard typeface for books printed for non English Western Europe, and their ex-colonies in Africa. They prefer sans-serif fonts even in Print, and that carries through to some major newspapers and official government sites.



My question:


Is there any supporting evidence or research showing that American literature is more likely to be printed in Serif while Western European literature is more likely set in Sans-Serif? Preferably, research with reasoning behind it.




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