We are working on a service that is quite new and unknown to people. It's is oriented on small business. The target audience is divided into 3 specific different groups. As for now, we have one landing page, which communicates to 3 groups.
We have very low conversion mainly because people don't understand how they can use the service and benefit from it.
So, we decided to change the logic:
There will be one entrance page, where user will have to choose his group (1 of 3) and then he will be forwarded to the page of the group he chose before, where all the explanations how to use the service are provided.
So instead of one page we will have four pages. Will it improve the communication with users and are there any suggestions how to deal with 3 different target audiences?
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