This is not really a translation question - more of a designer vocabulary.
How do you call the set of visuals, logos, designs, colors, fonts... that make a whole design project? In French we would call it "Charte Graphique", and I've seen some translate it to "Graphic Charter" but I think this is just a google translate translation.
Is there a word to describe this?
Answer
I usually use Visual Identity, which in french is Identité visuelle, another word for Charte graphique.
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