I'm working in a startup and we're building a web based application. Not all our features have been implemented yet but we want a way to tell the user that they'll be there one day.
Our current approach is to leave the buttons or links that fire the action and just display a message like "Dear beta user this functionality is not implemented yet."
Is it too confusing for users? What is the best approach to tease them?
Answer
Quite simply don't do this. False expectations are the biggest source of a disappointing experience. It commits you to features that you may not be able/want to produce, users will assume very short timescales for this functionality to be in action, and it also highlights your apps weaknesses leading users to look for these elsewhere with your competitors.
If you absolutely have to add teasers, make sure that it is clear at the beginning of the path that the feature is not implemented. There is nothing more annoying than putting in some effort to start a process only to have the rug pulled out from under you.
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