Friday, July 14, 2017

navigation - responsive menu logo


often times a menu bar on a responsive website turns into this three line logo:





i'm curious as to why this symbol has been thoroughly adopted. why aren't words such as "Menu" or "Navigation" used more often? is there research that this 3-line metaphor has any benefit of use in place of the verbal metaphor or other visual metaphors that represent menus?



Answer



You're curious about why we don't use the word 'Menu' instead of this drawer icon (hamburger for aficionados) and you're right.



This icon is becoming more and more used, but I don't think it is a standard yet (even if less and less confidential).


I found this link A/B Testing hamburger vs. other icons that will provide you more insights about your questions.


The outcome of this study: a bordered 'MENU' button is still more understandable than this hamburger icon.


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