Monday, June 29, 2015

urls - Do long domain names really affect user experience?


I have already purchased one, and I think it might be too long. The domain name is 27 characters, including ".com". However, most browsers now show suggestions based on previous visits to sites, so they would only have to fully type it one time.


The domain name describes the website more than a shorter one would, and I think this would be good for SEO to use a long name.



Answer



While longer than desirable, 27 characters (including .com) is not overly excessive, but yes, long domain names do affect user experience. Some more than others.


'Power users' know how to avoid typing the address if possible.


However,



  • there are going to be some users who don't have a browser with a suggestive omnibox

  • there are going to be users who hunt and peck at the keys and don't even look at the screen until they've typed the address


  • there are going to be users who always type because they prefer the keyboard over the mouse

  • there are going to be mobile device users who never use copy/paste and/or find it extra fiddly to type longer domains

  • urls can often be seen or shared in a way that does not allow copy paste. (Try copy/paste off the side of a bus)


and an often forgotten group of users:



  • admin, support, management and other in-house employees are users too and they will be using the domain on a regular basis when talking, emailing, or networking with those outside the company - spare a thought for them.


It's not like user experience having this binary state of being good or bad or people being affected or not affected.


Users and their experiences always exist along a spectrum.



Ultimately the answer to any question of the form:


Does X affect user experience?


has the answer yes!


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