When developing a cross platform application should I try to make the application look exactly the same on both iOS and Android or try to keep a native feel to it depending on the platform?
I've read many articles and blog posts about this and found this to be really helpful in pointing out the differences, and was wondering what would be better from user experience perspective?
Answer
In your UX approach, users have to be your top priority.
An Android user will have different habits to an iOS user and vice versa.
You are talking about a "feel". I understand this to mean a graphic feel, and the answer is YES: keep the "graphic feel" common between platforms.
If you're talking about interaction design (navigation, action buttons, gestures etc.) the answer is NO. Think about the consistency of your app in a specific OS environment; for example, an Android user will (mostly) try to find the navigation panel on the top left corner instead of a tab bar on iOS.
Summary: use a common graphic feel but preserve the consistency of your App on a specific platform.
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