I was trying to find out if there have been studies on how much a bad UI or UX design affects sales on websites? I couldn't really find anything in my searches.
Also, does anyone know about any studies on the ROI with proper UI or UX design?
Answer
This will help to know the power of ROI impact on UX and UI
Human factors Video explaining ROI for UX
Top key points that i remember are :
- UX issues are in the top ten reasons for project to fail
- Good UX will reduce customer care calls
- Early changes with UX design will take just 10 percent cost when compared to later stages.
- Good UX will reduce training if its complex applications or in-house app
- repeated customers increases the ROI
- Overall UI is the product to customer
- Good UX will increase the conversion rate.
etc ..
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