My publisher currently does a lot to advertise my books, but what can I do to help spread the word?
ETA: Here's what my publisher said they do to promote their books:
"Dreamspinner invests 10% of our income on marketing and promotion. We have tables at events one to two times per month. In 2009 we distributed more than 15,000 promotional CDs with excerpts of all of our titles. We actively keep a Facebook and Twitter presence as well as our own blog and yahoo group. We currently have banner and cover ads running on 42 internet sites (review sites, fan fiction sites, romance and gay lifestyle sites). Our titles are carried by six international distributors, including one that serves the North American public library system for both print and digital titles. We sponsor events like Saints & Sinners in New Orleans and the Rainbow Book Fair in New York. We have a stipend that our authors can use toward vendor fees at local Pride events and festivals if they wish to promote their work and Dreamspinner Press."
Answer
You might consider approaching local bookstores to do readings and/or signings. These types of events let potential readers meet you, and people who might otherwise pass over your book may decide to pick it up. (I have purchased books due to reading/signing events that I would never have purchased otherwise.) Additionally, the bookstore may order more of your book than they otherwise would have, in preparation for the event.
If you do decide to try this, don't limit yourself to the big stores. There are still a few independent bookstores in most metropolitan areas, and they may be more open to hosting an event, especially by a local author.
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