I work for a small ecommerce site and a bit ago we tested social login buttons for account creation.
The way our site usually is setup is after checkout if you're not logged in, we mention you can save all your billing/shipping details if you just drop in a password and click "go."
For a sample period of time we did a test where we had a "create with Facebook" buttons on the page above that password box.
While the buttons didn't work (a message came up explaining we were testing it, and you needed to use the box below) we counted a click on that button as a "successful" registration for the sake of the test.
At the end of the test period we saw dramatic increases in the registration rates on our "add to wish list" user flow, but on the confirmation page we saw a big drop off in registration.
The day we took the dummy buttons off, the rate went back to normal. I pulled numbers for a month prior, 2 weeks prior and 1 week after as different benchmarks and in each case the registration on that confirmation page is much worse during our test period.
Why are people clicking the "login" or "create with facebook" on the wish list flow but on the order confirmation page it's making less people register.
TLDR: tested out "create account with FB" button on order confirmation page and registration dropped in 1/2 compared to benchmark periods with simple form...why?
I'm helping give a presentation next week about it at my company so any advice/direction on this would be great.
No comments:
Post a Comment