Thursday, January 11, 2018

website design - "Shaking" button leading to increase in conversion rate?


I'm just running an experiment on the UX Pin homepage. One group got a "shaking" button (the big orange sign up starts to shake after few seconds) and the other group got traditional "static" button.



According to some attention theories, motion of an element should grasp people attention.


Is it possible that such a simple trick will increase conversion rate?




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