We have multiple magazine and digital titles that are cross-sold in our site footers. Not to mention corporate messages and awards to convey. Obviously 'load-more' is the right solution but one of our website design teams wants to use auto-load infinite scroll.
As the UX lead I can over-rule the decision, but as we all know, it's not a profession based on opinions, proper UX is based on data.
So with that in mind... before I start throwing my weight around looking like a UX Prima Donna I want to see if anyone had tested this?
I'd be really grateful if you could share your results if you have.
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