I have an eshop that has in the menu a list of manufacturers available on the website. The default order for them is alphabetical, but due to marketing reasons the owner asked that several manufacturer should be first in the list.
For me this is a little confusing, having found my self searching for a manufacturer in the place it should be in alphabetical order only to find it at the top after some time.
What do you guys think, is this confusing or is it just me.
Answer
That's a timely question. Jakob Nielsen just wrote that alphabetical sorting must (mostly) die. He provides guidelines for when you should use alphabetical sorting (the names are known and unambiguous) and when you should avoid it (the names aren't known or some other inherent logic would work better).
If alphabetical makes sense for the most part, but the owner wants to feature a few manufacturers, you might find answers in the question about putting USA at the top of a country list. In particular, you might consider listing the featured manufacturers both at the top and alphabetically.
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