Thursday, May 12, 2016

color - Can using red/scarlet in a design distract users?


The colour red is usually associated with "danger" and "you're about to do something dangerous." What should you look out for if you're planning on a design that is primarily focused around the colour red? Also, in that case, is red still a "correct" colour for warnings?



Answer




@DA1 has pretty much covered the main aspect that it would depend on the context i.e. a red call to action to button might stand out more strongly and convince people to click it as opposed to one with a lighter shade.


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His second point about branding is also spot on.


Another aspect I would recommend that you consider is that you should also look at the meaning of red from a cultural/regional perspective.What might be used as an indication of danger or evil in some cultures might actually have the exact opposite effect in other cultures


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10 Most Commonly Used Colors In Web Design And Their Examples - Interesting article on different colors being used and their impact from a design and emotional perspective


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