I like to write many different genres in my fiction writing but I think that this would be confusing as an author's name becomes somewhat of a brand. Is it therefore a good idea to invent pen names where genres don't really gel so that the audiences aren't thrown off if they pick one of the books under a different genre they expected? Or is it possible to generate sub-brands for an author so that the readership are clear on which genre a book is under?
What other methods are there for achieving this separation?
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