We are developing a new web application that will be launched within the next 6 months. We have also purchased the domain for the same. Question is how can we usefully or efficiently show the "under construction" page. I have seen a few websites that only shows a few criteria like "No of days to go", "subscribe" etc... A few links here on designing under construction page creatively (EDIT:i do not want these traditional methods)
But, how can we use this page for more constructive purposes. For example, if my app is classified, how can we efficiently communicate what the app actually is about? And how it may be useful to them, and at the same time not lose focus because it's just a under construction page?
Answer
What they all generally have in common:
- A strong sense of tone and branding
- A simple explanation of what the page will be used for
- A way to opt into being notified when the site goes live
The other thing I saw there that makes some sense is giving people the option to get early adopter benefits (like a discount or early access to some features). That helps drive word-of-mouth awareness even before the product launches. That's similar to the recent spate of beta invitation services (where services are soft-launched as invite-only).
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