Which pick is better for a service? Especially if I would like the website to resemble American style.
Gmail and Dropbox say: "Sign In or create an account"
Yahoo says: "Sign In. New here? Sign Up".
I believe shorter labels are preferable.
Answer
'Sign up' is shorter and, I agree with Dan, sounds easier than 'Create an account'. And indeed A/B testing can help to find the best solution in the context of your site.
One important thing to mention: I observed people in usability test being confused by the wording 'Sign up' and 'Sign in' next to each other. They're just too close and too easy to mix up. My learning from this was to use
Sign up | Log in
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