Monday, May 14, 2018

methodology - What other UX processes exist other than user centered design?


What other well known processes or approaches for creating an user experience (such as an app or website) exist except the user centered design approach and what are their strengths and weaknesses?



Answer



If you looking for different processes rather than methods, there are



Four of them did I examine for innovation capabilites in a past thread (UCD and innovation):



So, one could say UCD is more an engineer attitude - problem found, problem solved. And in an engineers' attitude, all decision are traceable back to a requirement.



And Design Thinking is a designers' attitude - problem seen, play around, solution found. The ideation phase isn't really traceable, so the solution is a bit arbitrary.


LeanUx is out of a startup-mind - solution proposed, solution tested, solution refined. The emphasis lies on a fast product launch and gradual advancements.


Finally, Data Driven Design comes from a marketing perspective - set up business goal, test refinements, take best measured. It is not aiming for innovation, but optimization.



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