Monday, August 20, 2018

selling ux - How can I justify UX processes?





Possible Duplicate:
How do you persuade an organization to value UX?



Within the past year I have joined a large company as a 'one-man-user-experience-show' and am often called upon to produce deliverables (for example, new IAs, wireframes, etc) without any UX process. My employers believe that user research and user testing are just a waste of time and that, as a user experience professional, I should just be able to second-guess what a user wants. How can I convince them otherwise?




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