Tuesday, August 28, 2018

surveys - How should Likert scale options be ordered?


I was asked to give feedback after chatting with Apple support.


form with options from Very Satisfied (5) on the left to Very Dissatisfied (1) on the right


It seems odd that Apple would ask for feedback in this manner: High to Low (5 - 1). I would expect it to ask for feedback this way: Low to High (1 - 5).


How does the ordering of these options impact responses?




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