Friday, April 17, 2015

hierarchy - Reviews or features - what's more important for product page?


I've recently designed the UX for retail product page for a website.


Hierarchy is as follows:


Image> Product title> Review score> Price



Then in the details section:


Product features>Reviews


However, I've been asked to change the details section to:


Reviews>Product features


I was told because reviews are more important than features (no analytics or stats to prove this are available). I know reviews increase purchases rates, however surely having seen the review score and price the next thing you would want to see are the features and then read the reviews to see if it really is that good?




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