When no search results are returned, it's often useful to provide users with a productive next instead of a dead end in their journey. It's all very context driven, but here's a few of mine...
- If filtering (e.g. through a faceted search), have a link to clear filters
- Recommend spelling alternatives
- Add personality. What if no results are a good thing (e.g. no things for the user to do, so tell them to grab a beer or something!)
- If there's no results because they haven't done something yet (e.g. entered their product information into the system), explain what they should do.
What about others? Would be great if you could share on visual examples as well :)
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