I am sure there are a few examples of these types of interactions floating around, but I noticed on a website the presence of interactive elements that serve as a 'delightful distraction' that doesn't improve the functionality of the website but contributes to a positive user experience (if you are a Pokemon fan anyway).
Is there a term to describe or refer to such design elements? Are these commonly used in different types of websites and do they actually help to improve the user experience in general?
P.S. For those interested, I noticed this in the Alerts section of the GEL website by the Westpac Banking Group.
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