First of all if you haven't heard of this service here's the link: https://vas.3m.com/
This online app generates heatmaps:
- you get 5 credits free at first, with which you can analyze the pictures of
I would like to ask that if you have tried this app, what are your opinions of the results? Does it really reflect real eyetracking results?
It would be great if we could compare 3M VAS results and real eyetracking results.
Answer
I was able to work with them for a class project redesigning a website. The project manager is great and he understands that some usability testing is better than none.
The system works well to give you a good sense of what your users will see (and not see) on your interface. However, I'm not sure that it is especially useful for designers as much as it is for explaining and rationalizing design and usability critiques. Most usability designers can identify points of interest, but it's a great objective/quantitative way to start discussions with managers and clients. It thoroughly fills the niche between full-on usability testing and none (and the Photoshop plugin is great for lo-fi prototypes).
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