I think for all websites it would be a MUST to ensure the RSS icon is displayed in the address bar!
But there are tons of pages, who don't care and even hide the RSS icon somewhere on the site.
What do you offer your clients, where to place the RSS icon?
Is there a so called optimal placement? Is there any study on this topic?
Answer
Unless you have multiple feeds, I would place it in the same list as your social profile icons (not to be confused with "share this page on social networks" links).
As for the best location of this list, it was discussed in the question Social share buttons best position (on top of the page seems to be the most popular).
Also, you may want to read the article "RSS is Being Ignored, and You Should Be Very Worried" about the recent changes of RSS support in web browsers.
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