With 'Big Data' and 'Business Intelligence' on par with 'User Experience' and 'Customer Experience' in terms of popularity with organizations and management, I wonder why it is that most of the business systems and infrastructure put in place are not used also to collect and analyse customer research data? Is this due to the normal organizational division between internal systems versus external products/services or something else.
I have heard the term 'user intelligence' being used before, and this is even the name of a company that seems to base some of their design services around data analysis and business intelligence. Is this term being used at all in either the business systems area or UX design? Can it be used to describe this type of cross over between business and design teams?
No comments:
Post a Comment