Thursday, January 14, 2016

business - Are logo design contests considered "spec" work and what are the pros and cons of participating as a designer?


I know logo design contests and the whole "spec" work issue is a controversial subject. As a designer given the AIGA's position on spec work what are the pros and cons of entering such contests?



Answer




The Cons:



  • you're working for pennies

  • you're working for a 'client' who has committed next-to-nothing to the project

  • you're not designing based on any real client or business objectives/requirements

  • there is no proper feedback loop

  • you're competing with people that are likely using unlicensed software and type

  • you're wasting your time


The Pros:




  • umm...let me think...err...hmm...nope. No Pros.


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