copywriting - What to call "Cancel" when "Cancel" is already the default action?

When attempting to cancel a service or setting, "cancel" is the default action. What should the normal "cancel" button be called?

Redbox uses a playful "just kidding", which may not be appropriate in all circumstances.

Answer

My suggestion: never use the word "Cancel" in the default action.

To cancel a subscription, you can, for example, say "Remove Subscription" or "Unsubscribe."

To cancel a download, you can, for example, say "Stop Downloading".

To cancel a setting, you can, for example, say "Revert Settings".