I'm actually working on a mobile app. My boss asked me to focus all the design on one principal user archetype because he thinks that the way to create product interfaces and features with a strong design-bias.
I have some doubt. I'm afraid to lose essential needs doing like that.
So I would like to know for how many personas should I focus my design for a mobile app? Only one is that a smart choice?
It's a mobile app for professionnals, to do expense reports.
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