I would like to know how people initially react to web sites whose domain name does not have a vocabulary/dictionary meaning, such as wadja and other strange names I can not think now.
Let's say news.com and babibo.com are both 24/7 news portals. Even if they have the same report quality, what are the reasons that a user will choose one over the other? What if they have a similar design?
So, does a non-sensical name affect users? Or as of 2011 (where all domain words are bought), will people have a positive reaction?
Answer
When they first see the site in search results, on a billboard, or in text, I'd expect most to be more attracted to a website with a clear simple name like news.com
However upon visiting the website for a few times, a more distinct and original name may provide better branding opportunities and so serve to attract repeated visits from users who don't have any more reasons to avoid a website with an unclear name (as they already know what exactly it provides)
Also, nowadays, names such as news.com may look suspicious to the more seasoned of surfers who are used to such domain names being occupied by squatters or low quality websites trying to capitalize in their domain alone.
I'd say that if you're thinking long-term, it's better to choose an original, interesting, yet easily pronounced and written name. That may not benefit you in the beginning, but will provide you with many more opportunities in the future.
It's often good to choose names that are cognates of commonplace words as overly original names tend to be difficult to spell and read. For example, in your case, how exactly is one supposed to read wadja?
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