Thursday, March 15, 2018

Why did they use two-stage social media sharing buttons?


I recently visited a seemingly fairly reputable web site and was astonished to see their implementation of a two-stage trigger for their social media buttons:


2 clickr for mor privacy: only if you click here the buttons will get active and you can use this service.


(The text appears when you hover over any of the switches left of the button.)


I can only assume it's intended to mitigate, say, like hijacking, but it seems to be a complete waste of time: it doesn't matter which interface element you click on, you can still bind the like method to any interface element - namely the enabler switch.


This is not at all like Stack Exchange's up-vote timers (which prevent up-voting comments in quick succession, diluting the value of up-votes). In this case, the value of social sharing is likely markedly decreased since the value comes directly from widespread and easy sharing.


What other possible reason could there be to creating a barrier to sharing your page?




Answer



If I remember correctly the reason is because the share button allows tracking of users since it's served from facebook/twitter/gplus. So without you clicking on it they already know you are on the site. A two click control gets rid of the tracking while making a inconvenience for the user.


Heres a description of the issue


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