Friday, January 2, 2015

branding - Brand Identity Guideline colors not matching


I have hired a design company to help with our logo colors. I picked the Pantones we wanted (3165c and 7408c). When I did a search on Pantones website it gave values for Hex, RBG, and CMYK conversions. Sure enough they match when I use them. This new company gave me a brand identity guideline and their numbers for those values are different.


He keeps telling me his are right and mine are wrong. What am I not understanding? Specifically, for Pantone 3165c it gave me:


RGB: 0-79-89, HEX: 004f59, and CMYK: 100-16-33-66.


Their brand guidelines give


RGB: 0-79-88, HEX: 004f58, and CMYK: 100-53-53-33.



His last email said that photoshop converts the Pantone to the values he gave me and those are accurate. I don't understand why he is going with those values and not the ones I have. What am I missing or not understanding?




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