Sunday, January 4, 2015

website design - Why are most social networking sites in blue?


Why do most social media websites use blue as the main color? e.g., Twitter, Facebook, LinkedIn, foursquare, ...


I am only interested in answers based on some scientific research.



Answer



Searching on the web for this I came up with this article.



Quoting from an "Applied Colour Psychology Specialist":


Colour Psychology Blue is the colour of the intellect, the mind, making it the colour of communication and when you think about social media, it’s all about communicating.


Blue also has the perception as being trustworthy, dependable, safe and reliable. These are the perceived positive qualities of a business who chooses blue.


World’s Favourite Colour Research has also shown blue to be the world’s most popular colour.


... read more at the link


Hope this helps


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