There's a million examples of this, but the one that comes to mind is "smoke shop" with images of pipes in place of the "S"s, like this:
Is there a word for this? (It's not a rebus!)
I often see it in lazy or sometimes terrible graphic design. "Visual pun" comes close, but in many cases there doesn't seem to be any punning at all, or maybe they're just unfunny. In the worst cases, the word is rendered nearly incomprehensible or ambiguous.
More examples, all of which are fairly "punny". (I can't find any examples of the unfunny/downright-incomprehensible ones, sorry.) 
Answer
The semantic is used in graphic design to emphasize the meaning of a word or phrase through graphic resources, alluding to some immediate quality directly or indirectly related.
Quite used as a graphic resource can be classified according to their to the modification used:
- Typographical variables
- Position
- Direction
- Distortion
- Breaking
- Exclusion
- Adding
- Replacement
The Google searching term: double meaning logos or double meaning graphics.
Typographical Variables
Using typographic variables as a semantic resource: size, inclination, style, color, width.
Size
Slant
Style
Color
Width
Position
Changing the position of the characters. 
Direction
Changing the direction of the characters.
Distortion
Distortion of the characters.
Breaking
Exclusion
Adding
- Images
- Characters
- Graphics
Replacement
- Images
- Characters
- Graphics
The examples of the question make reference to the last point of this classification: semantic reinforcement with replacement by an image
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