There is an iOS app which has been on the app store for several years and there are several hundreds of active users. A proposal has been made to revamp the entire UI from scratch. The end result will be something totally different from the existing one.
How will the long-term users react to this?
Is a step-by-step change advised or a whole transformation at once?
Answer
Jared Spool has a great article on this topic which makes the point that users don't so much dislike change itself as being made to feel suddenly stupid. That means it's more about the specific changes you make than about how you unveil them. It's probably worth noting that Spool is, in the article, rejecting an article by Aaron Sedley at Google about their change aversion lessons when they moved from Google Docs to Drive. There's a presentation by Sedley on the topic given at last year's UX Australia.
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