The "Like" button has quite possibly become one of the most clicked buttons on the internet through social networks, but if you are also using a symbol, which is the best to use? Facebook and Youtube use the "thumbs up" whereas Instagram and Tumblr use the "heart" symbol.
Is it just personal preference for using each symbol or is one symbol better to use than the other?
Answer
I would say it depends on the context of your application. Facebook and twitter use the thumbs up icon to denote an appreciation while the heart icon is used to convey a more "cute" emotion. You also have to realize that tumblr and instagram have generally a younger population as compared to the diverse user group of Fb and you tube.
User base of tumblr which states
Here are some of the trends that I’ve found to have pretty significant influence among the Tumblr user base.
Female wannabe-indie tweens
Tumblr is often referred to as ‘4chan for girls.’
While for Instagram, the user base as per this article is
Online consumer metric analysis service Experian Hitwise estimates that greater than 50 percent of Instagram users are between the ages of 18 and 34, with teen users accounting for a significant proportion of the rest. In contrast, the majority of Facebook users are over 25 and, compared to their younger counterparts, do not rely as heavily on mobile devices and applications.
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