forms - Is it true that people expect tooltips in 'old looking' systems but not in 'new looking' systems?

My hypothesis is that if you have old plain HTML forms, users are more likely to hover over elements and read tooltip texts giving more details about them. But if you style the forms to look new/fresh/cool/nice etc., people expect explanation texts and hints under or next to the fields much more and are less likely to discover the old HTML tooltips.

Result of this is that today you need to invest not just into styling of forms, but also into higher quality explanation texts, hint elements like question mark icons etc. People are having higher demands when seeing nicely styled form basically.

Somebody tried to prove this? Is there some kind of study available online? Or is just your experience same like the of mine?

Answer

I'd suggest it's not an aesthetic issue so much as a functional one. The tooltip just happens to be part of an older approach to solving this problem. People don't expect them on newer sites because they aren't as useful and have since been replaced by other solutions.

Because you can't "hover" on a phone or tablet the "old" tooltip approach is now largely useless. There are mobile-friendly alternatives, but in general the shift to mobile led to the "new look" out of necessity, including the use of better placeholder text, instructions that aren't obscured by fat fingers, larger touch-friendly input boxes, etc.

New user expectations arose from this new functional requirement - not simply a preference for an aesthetic change. Is there a kind of feedback loop where new mobile design trends are influencing desktop designs? Absolutely! But I don't think you can limit it to simply "old look vs new look" - it's also a question of how you solve the problem of presenting useful form information in a different context.

This question asked about mobile best practices for tooltips & has some specific suggestions for alternatives to traditional ones. I found this discussion from StackOverflow to be interesting since it dates from the early iPhone days when this was still an emerging topic. Didn't find any specific research though, sorry.