Why does Gmail website hide options like "links", "smileys" etc. under a '+' sign when there is clearly enough room along the footer? Am I missing something, or is google really pushing google+?
Example:
When you put your mouse over the + button, it looks like this (with the mouse being on the icon with the tooltip)
Answer
If you had 20 links, it would take you longer to scan for the attachment button than it would with two links and an expansion button. They are just optimising the most common use case.
You should always optimise for very common actions over rare actions. How much more common or rare they need to be is a judgement call which should be based on data and testing.
I'm not arguing whether this was a good or poor choice, as I don't have the data to make that judgement, but the reasoning is sound.
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