Hypothetical situation:
It is a presentation of a corporate image for a male sports club. The meeting includes the client, the marketing director, the purchasing manager, the client's wife, and two important employees.
The name of the club refers to a corpulent, vigorous and strong animal. The logo represents the head of that animal, seen from the front, which gives a feeling of strength, impetus, resistance and decision.
Behind there is a circular frame, very representative of the main object of many sporting events.
Indirectly simulates the support of hunting heads, that reaffirms the masculinity of the corporate image and it works like a strong support for the pictogram.
As a total symbol resembles a heraldic shield, referring to the club's tradition and history.
The designer presents each element of the corporate image.
Everything is going well, until one of the listeners says that the logo remains to something different for him.
How should the designer react?
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