I'm building a job board, but I keep wondering if it needs a landing page? If people surf to the site, they immediately get to the 'job search' page. Should I first explain what the site does and add a CTA or is this self-explanatory?
Answer
You will have a landing page no matter what you choose, as there has to be a default page. Whether you choose to optimise that experience or not is the question.
Even if the main use of the site is the search, you still should have a planned landing page. You can choose to make the search the focus of that page (like hipmunk). If you have content you should use the landing page to provide customers with content that you think they will be interested in, or the content that you would like to promote.
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