Are there particular gender differences in web usage/preferences? I'm about to start designing an information-based site with a predominantly female audience. I was wondering what research already exists that might provide any useful insights? Most research tends to focus on gender behaviour differences on e-commerce or social networking sites, but I haven't found much in terms of information sites.
I'm aware of ComScore's article "Women on the Web How Women are Shaping the Internet" and the gender section on Experientia
Answer
Edit: 11 December 2010
http://www.noupe.com/how-tos/are-male-and-female-designers-designed-differently.html
These 2 articles are good read
According to some recent research by the University of Glamorgan, if you are designing a site primarily aimed at women, it is worth ensuring a female designer is working on it.
Source: http://boagworld.com/design/sugar-and-spice
Usability Study: Men Need Speed
Source http://www.websiteoptimization.com/speed/tweak/usability-criteria/
And this PDF also
Gender Preferences in Web Design: Usability Testing through Eye ...
30 June 2012 - I came across to one more good article today
http://www.netmagazine.com/features/designing-experiences-women
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