Thursday, December 18, 2014

website design - Literal versus indirect imagery


I have a client who is pushing the use of very literal imagery for her website: waving hands for success, a finishing line for the end of a process, and so on. We're trying to make more use of indirect imagery, partly to support the brand but also to encourage deeper engagement. Is there any research available to show the relative merits of both approaches?





No comments:

Post a Comment

technique - How credible is wikipedia?

I understand that this question relates more to wikipedia than it does writing but... If I was going to use wikipedia for a source for a res...