I created a logo using an M & C from Moonhouse font. I modified them letters to suit their brand, but the basic shape is still recognizable. The company name is in Goodtimes font, to indicate that the company is modern and is moving towards the future with it's technology.
They want their tagline underneath the company name to be in yet a different font, Sansation. I do like Goodtimes and Sansation together, but it is just too conflicting, too busy with the logo.
My clients don't quite understand why simple is better and I am out of explanations to convince them with. I am much better at the art side of design than justifying how the principles of design work.
How can I explain to my client that more than two fonts in a logo is a bad idea?
Any ideas would be much appreciated, thank you very much.
No comments:
Post a Comment