The startup web dev shop I work for is maturing and all the design/branding decisions that were thrown together early on are being reconsidered (logo, typeface, colors, ect...) for a big rebranding. One of the things I'm dealing with now is choosing a new typeface. Does anyone have tips on how to present this to the team for meaningful discussion?
In this day and age the options are so endless it is really tough to focus. I understand enough about typography to realize I'm not an expert by any means but in a company full of developers I'm the most experienced designer.
I understand a typeface with many weights is important and choosing the right character for the type of business ect... But even if we decided on a San Serif Humanist typeface the options are so vast. Going the route of popularity is an easy solution (i.e. Open Sans) but how do you present multiple examples to the team and create meaningful feedback and discussion without overwhelming them? Thank you in advance.
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