Although the concept of tags has become commonplace on the internet in the last few years, there are still many people that don't know what they are or what the point of them is.
You want to make it clearer for someone that has no experience with tags.
- How would you label the tags? (e.g. "tags", "tags / keywords", etc.)
- What tooltip / help explanation would you give for them?
Edit: The tags will be used for books, and are given along with a description of the book. They will then be used when looking for books as people can then look at all the books tagged as "french" if they want to see french books. So mostly another method of searching besides full text search.
Answer
Many good answers, here are my thoughts:
Why is it that users don't understand tags or/and don't know the difference between tags and categories? I think it's because tagging is quite an abstract idea and not really applicable in the real world.
So instead of trying to find the correct term, I'd try to tell the user what it is in "real world language". For your case I'd suggest: "Filed under:" followed by the tags (for other cases, like on a blog for example, "Topics" would be a good alternative).
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