I see many people prefer one product or service over another in same category but when we ask them what did you like or dislike in those products they don't really have any answer.
They say "I don't know why and I know product A is similar to B but I prefer product B, even I don't know what reason I could give."
So in this condition what we can do to know what they did like or dislike anything in a product or service?
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